IF Wedding Fashion İzmir – International Bridal, Groom and Evening Wear Fair
One of Europe’s largest fashion fairs, IF Wedding Fashion İzmir – International Bridal, Groom and Evening Wear Fair, is preparing to open its doors for the 19th time at Fuar İzmir on January 20, 2026. İzmir, one of Türkiye’s leading cities in bridal and evening wear production, will once again take center stage in the global fashion scene thanks to IF Wedding Fashion İzmir, with its strong design culture and export capacity. This year, the fair will bring together more than 200 brands with professional buyers in İzmir.
IF Wedding Fashion İzmir will be organized at Fuar İzmir under the auspices of İzmir Metropolitan Municipality by İZFAŞ, in partnership with the Aegean Clothing Manufacturers Association and the Fashion and Ready-to-Wear Federation. The fair will host sector-leading companies showcasing bridal, groom, evening wear, accessories, and children’s evening wear collections, along with industry professionals from all around the world, and will be open exclusively to professional visitors.
In line with sector demand, IF Wedding Fashion İzmir has been moved back to January and will serve as the center of fashion and trade for three days this year. Taking place on Tuesday, Wednesday, and Thursday, the fair will be organized in a more intensive, efficient, and business-oriented format following the four-day schedule applied in previous years.
The previous edition demonstrated the fair’s international strength by welcoming a total of 14,606 industry professionals from all over Türkiye and 79 different countries, including 3,110 foreign visitors. This year as well, participants and buyer delegations from a wide geography stretching from Europe to the Americas, and from the Middle East to Asia, are expected to meet in İzmir.
Contributing to Production Power
While Türkiye ranks among the leading countries in global bridal and evening wear production, İzmir stands out as one of the sector’s key centers with its strong production infrastructure, qualified workforce, and export capacity. IF Wedding Fashion İzmir aims to increase the visibility of the city and Türkiye in global markets by bringing this production strength together with international buyers for three days.
The brand of Randy Fenoli—internationally renowned for the television program “Say Yes to the Dress” and a jury member of last year’s Bridal Design Competition—will also take part in the fair, once again meeting the industry in İzmir.
Three Days of Intense Visitor Traffic and Business Meetings
Over the three-day period, the fair is expected to host thousands of domestic professional visitors, along with approximately 3,000 foreign professionals from nearly 100 countries. International buyer delegations coming to İzmir will contribute to the establishment of new trade connections through direct business meetings with participating companies.
Three Days of Fashion on the IF Wedding Fashion Runways
At IF Wedding Fashion İzmir, where 2027 collections will be showcased, designs by leading brands and young talents will be presented through an intensive runway program over three days. Fashion shows held with renowned models will take place in Hall B and will be broadcast live simultaneously in Hall A. Special exhibitions prepared exclusively for the fair will also meet visitors in the same area.
Young Designers Open to the World from İzmir
In addition to its commercial dimension, the fair also stands out for its role in introducing young designers to the sector. The 16th Bridal Design Competition will be held this year under the theme “Balance.” Among 206 designs submitted by 103 designers, 15 young designers selected as finalists will bring their creations to life under the guidance of professional mentors. The finalists will present their collections at a fashion show held one day before the fair, and the finalist designs will be exhibited throughout the fair.
The first-place designer will receive a cash prize of TRY 100,000 as well as the right to stage a performance fashion show at IF Wedding Fashion İzmir 2027. The second-place designer will receive TRY 75,000, and the third-place designer TRY 50,000. The performance fashion show of Öztürk Yıkılmaz, the winner of last year’s competition, will also be presented on the IF Wedding Fashion İzmir 2026 runway.
Strong Support
IF Wedding Fashion İzmir is organized with the support of the Republic of Türkiye Ministry of Trade, the Union of Chambers and Commodity Exchanges of Türkiye, İzmir Chamber of Commerce, Aegean Region Chamber of Industry, İzmir Commodity Exchange, Aegean Exporters’ Associations, İzmir Union of Tradesmen and Craftsmen Chambers, Fashion and Ready-to-Wear Federation, Mimar Kemalettin Fashion Center Association, Fashion Textile Apparel Manufacturers Association, İzmir Tailors and Apparel Makers Chamber, and İzmir Fashion Designers Association.